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Internet Technology and Marketing Professional with over 13 years of extensive experience in full-life cycle web development, interactive design, project management, ecommerce, social media, email marketing and promotional marketing. Passionate about innovative strategic growth utilizing all appropriate internet and marketing technologies with focus on revenue generating solutions rooted in dynamic leadership. |
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Internet application architect |
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Web 2.0 audience growth |
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Social media strategy & design |
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Innovative web development |
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Email Marketing |
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Promotional Marketing |
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SEO & SEM growth |
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Ecommerce development & growth |
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Print & online creative design |
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Vendor management & integration |
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Online marketing strategy, design & implementation |
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Articulate, strategic and proven production leader |
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- Director of Web Development, CK Media (Golden, CO) 7/2007 - 8/2009
- Built website infrastructure and platform for 12 websites and 3 community websites for CK Media's 12 publications in first six months of employment, ending a project that was1½ year overdue and $500,000 over budget problem.
- Bridged workflow gaps within 5 months that saved the company over $500,000.
- Increased production for 15-member team by 20% and in creased the accuracy and efficiency of daily workflow.
- Designed and implemented Social Media strategy for 12 magazine websites utilizing Facebook and Twitter to grow online presence and increase websites traffic on average of 8% within the first 3 months of implementing the social media strategy website upgrades.
- Exceeded 3 editorial team's business goal for new social community website by increasing new members account by 4 times original goal within the first month of launching the new social community website.
- Provides strategic technical leadership for website development, ecommerce, online content, social media and fulfillment teams
- Strategic planning and successes matrix processes for websites, email marketing, mobile marketing, online promotions, social media, online content, ecommerce and ad campaign management
- Responsible for the overall site architecture, data management, and application development for 10 craft magazine websites, 4 community websites, 2 B2B websites, and corporate website
- Developed, implemented and supported new Web 2.0 advertising model utilizing the group feature in the community websites, blogging, ad banners, email marketing placement, contests and twitter tweets. Case study, detail reports and training were provided to the sales team to support the Web 2.0 advertising sales. The first package was sold to Kodak for $45K lasting 3 months. The site traffic increased by 6% and the advertising campaign exceed original goals by 10%.Enhances and support organization's brand equity throughout all interactive measures
- Leads web development team through key projects intersecting the business cross-departmentally
- Provides hands-on application and data architecture development and project leadership expertise for end-user, customer and internal initiatives
- Evaluates and selects new technologies staying current with web-services industry trends
- Solves complex technical problems related to application, data, fulfillment and internal/vendor solution implementations
- Identifies customer requirements and market directions and productizes these factors into sellable online products and online services
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- Sr Interactive Producer, Denver Newspaper Agency (Denver, CO) 6/2007 - Present
- Managed all database marketing projects for the Denver Newspaper Agency, The Denver Post, and the Rocky Mountain News
- Produced highly sophisticated email newsletter, theScoop, consisting of news RSS feed, promotional banners targeted by zip code, interest specific ad slots, and web 2.0 community features
- Created high profile promotional online campaigns such as World Series Colorado Rockies Mobile Text Messaging campaign, Broncos Medallions, Denver Arts Week, Centex House Party, and Season to Share
- Developed contests and concert promotions such as Brooks & Dunn, Seats on the Glass, and Colorado Ski
- Promoted from Senior Producer for Classifieds to Senior Interactive Producer for Database Marketing in less than 2 months due to excellent work and service
- Email grew from 2 weekly newsletters and an average of 3 ad hoc emails per month to over 15 ad hoc emails each month
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- Web Designer and Programmer, Decentrix, Inc. (Denver, CO) 5/2006 – 6/2007
- Create, design, and develop internet sites for clients such as DIRECTV, Global Institution for Dental Education, DishTV, and over 300 retailer websites using CS3 suite, JSP, HTML, JavaScript, and CSS.
- Lead Project Manager for creative and content of 25+ affiliate DIRECTV websites.
- Lead Designer for WildBlue, a retailer site for multiple clients.
- Continually improve and redesign sites for effective usability and maintenance.
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- Information Technology Manager, Student Movers, Inc (Denver, CO) 2/2005 – 12/2006
- Directed IT operations within a $4.5M moving company, handling the network engineering, desktop support, telecommunications, and production operations for the website.
- Negotiated vendor contracts, selecting more efficient vendors and saving money for the company.
- Established strategic and tactical Information Technology infrastructure such as Windows Server 2003, 20+ XP Professional workstations, Printers/Faxes, ISP, router, DCHP, DNS, and MS Exchange.
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- Multimedia Developer, MicroStaff/Active Ed
- Web Developer, MicroStaff/J.D. Edwards
- Cold Fusion Developer, Touch Interactive
- Multimedia Developer, ConsultNet/Jones International University
- Web Developer, MicroStaff/PDC, Inc.
- Multimedia Developer, EverTech/Go Controls.com
- Web Developer, EverTech/Teach.com
- Web Developer, Convergent Communications
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- University of Colorado, Denver, Colorado
Pursuing Degree in in Business Management
- Dixie College, St. George, Utah
General Studies
- Specialized Training:
Certified Internet Web Professional (CIW)
Master Design Certification
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- Microsoft Windows and Microsoft Office Suite, Microsoft Project, Microsoft Visio, Microsoft Sharepoint
- Facebook, Twitter, Ning, MeetUp
- CS3 Suite, Flash, Photoshop, Illustrator, InDesign, Dreamweaver
- HTML, DHTML, Javascript, VBScript, ActionScript, ASP, SQL, ASP, JSP, ColdFusion
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